Amazon can be a little tricky to integrate with other services. Luckily we’ve come up with a system for capturing a prospect customer’s email and sending them a single use coupon code.
Single use coupon codes are a lot more difficult to send than generic coupon codes.
Generic coupon codes have a lot of disadvantages:
- They can be shared endlessly
- There are even apps now, such as Honey, that will automatically tell you if there is a coupon code for something you’re about to purchase
- A generic coupon code is a good way to open yourself up to Amazon Arbitrage, where another buyer buys your product on sale in bulk and competes against you
Single-Use Coupons are Ideal because:
- You can send each email lead a coupon code that can only be used once, then expires
- You can link the coupon code to their email address in your database which provides you with a better idea of which funnels/customers are converting, and which ones aren’t
So how do we do this?
- Purchase an account at https://www.couponcarrier.io/
- Purchase a monthly account at https://mailchimp.com/ (the paid account will allow you to setup an Ecommerce automation flow to dynamically deliver an email depending on where the email-subscriber found you)
- Upload a list of single use coupons to CouponCarrier
- Insert and test the redeem link in your MailChimp email
- Design an email Automation flow to deliver the subscriber their coupon code– I’m planning to use an Abandon Cart Email Series, assuming that I can tie in the GTM parameter that can tell me they didn’t click through to the Amazon Cart.