The launch of Optimizely X appears to be fairly new, I haven’t learned much about it. The old issue I used to have with Optimizely was that it couldn’t test PHP values, such two different gravity forms. It appears the Optimizely X will fix that, and you can install it with Composer. But I’m going to have to do a lot more research before I start using it because it’s much more technical than Optimizely Classic (which only let’s you run front-end tests).
I installed an A/B testing plugin called Nelio A/B testing that looks capable of doing most of the things I would want to test on the backend, but it’s throwing me some PHP errors currently, messing up the whole website. The co-founder is looking through the issue for now, but meanwhile I need to get a test running. It’s just a front-end test– so for time’s sake I’ll setup an Optimizely Classic experiment on our AdWords page.
- Sign up for an Optimizely account.
- Create a Classic project. Name it– think “Website – Platform/Language – ID”
- Create an experiment– think “Ad Campaign – ID – Product”
- Configure new experiment:
- If you already have version 1.4.2 or later of jQuery on your site, select:
- Go to the Settings > Advanced tab and under Results Filtering enter your IP addresse(s) as an expression– IP Expression Generator
- Paste that expression and save.
- Setup the new experiment, go to Overview, select your experiment, and select Editor in the sidebar that appears. This will load your experiment URL into a WYSIWYG editor.
- … to be continued after I deploy to production 🙂