Project Blueprint: Jackalope.io (v2.0)

Prerequisite: Quick setup Planning: Timely: Time Tracking App Corresponding Trello board Discovery: Jackalope Media Priority 1: Local Deployment via gulp watch Remove any unnecessary hosts Installing the Roots package– Bedrock, Trellis, and Sage Priority 2: Deploy Staging Environment Deploying Bedrock and Sage via Trellis Priority 3: Develop Local Site then Deploy to Staging Design Site Create Hand Drawn Mockups … Continued

How We Use Slack

Slack Channels Priorities Campaigns(be sure to say “if” you’re running campaigns) Leads Data – tests and analytics Site Tuts Setup Inviting new team members Assign new owner Create New Channel Creating API integrations Delete/Archive channel   Slack is a powerful communication channel for us to use. It takes all of our favorite apps– ties into their … Continued

Discovery: Jackalope Media

Discovery 1: Qualification Business type: Service- Websites Amount of time established: 4 Years *Yearly/monthly revenue: Redacted Number of employees: 0 (could add 1-10) Industry: Advertising/Media Market/demographic: Any company who’s product or service I love and would personally endorse Competition: At the time, local and national WordPress development/design companies. Niche: Lean, light-weight, high-tech websites optimized to print money. Targeting mostly … Continued

Discovery 3: Your Customer’s Needs

Agenda: 1 hour long Getting to know your prospect’s customer Craft prospect’s customer avatar Schedule next meeting Objective: Understand your prospect’s end customer, because the website is not about your prospect’s business, it’s about their end customer’s needs. Websites speak directly to the customer’s pains: What unique problems does your business solve for your customers? … Continued

Discovery 2: Your Needs

Agenda: 40-60 minutes with prospect Getting to know your business Reviewing your needs Define the buying process Schedule 2nd discovery meeting Primary objectives:  Business:  Where do you get new business? Sales funnel walk thru Core functions: how it’s set up, how many different teams, different functions (product teams, marketing teams, promotors, etc) Stated needs: 20 minutes RFP – … Continued

Discovery 1: Qualification

Keep it between 15-20 minutes. 0-5 minutes: Rapport/small talk Make it clear that you’re going to rapid fire questions. * Probe this question if possible 5-10 minutes: Qualify as an ideal customer- Business type: Amount of time established: *Yearly/monthly revenue: Number of employees: Industry: Market/demographic: Competition: Niche: Geography: Personality: Willing to take on our process? … Continued