Launch New AdWords Product Checklist

How to build a landing page specifically for AdWords: Setup a new landing page specifically for this product’s ads. You can do multiple to correspond with AdGroups and Ad copy, but we’re going to just do one landing page per product for now. One call to action is a Buy on Amazon button that send them … Continued

Setting Up Optimizely for WordPress

The launch of Optimizely X appears to be fairly new, I haven’t learned much about it. The old issue I used to have with Optimizely was that it couldn’t test PHP values, such two different gravity forms. It appears the Optimizely X will fix that, and you can install it with Composer. But I’m going … Continued

How We Use Mixpanel

Mixpanel has been a tool long talked about that I have yet to try. I’ve heard good things, but it’s hard to jump into a new analytics tool because there are an overwhelming amount these days. So I’m really just picking the one I’ve heard the most good things about, and am going to do … Continued

Conversion Tracking for Ads

I’ve recently been setting up Ads for a company who has previously spent (most likely blown) quite a bit of money on AdWords and Facebook. The problem is, there was no conversion tracking setup. That is the most important thing. Without conversion tracking, there’s no point to running ads in the first place because you don’t know … Continued