Launch New AdWords Product Checklist

How to build a landing page specifically for AdWords: Setup a new landing page specifically for this product’s ads. You can do multiple to correspond with AdGroups and Ad copy, but we’re going to just do one landing page per product for now. One call to action is a Buy on Amazon button that send them … Continued

Blocking WordPress Pages from Being Indexed by Google with Robots.txt

The Robots.txt file is a file every WordPress site comes with, which tells Bots and Search Engines which pages you want them to index. It’s more of a request (rather than a demand), but the Robots.txt file is publicly accessible at www.yourdomain.com/robots.txt so be aware the disallowing a page won’t make it hidden from the web. In … Continued

Setting Up Optimizely for WordPress

The launch of Optimizely X appears to be fairly new, I haven’t learned much about it. The old issue I used to have with Optimizely was that it couldn’t test PHP values, such two different gravity forms. It appears the Optimizely X will fix that, and you can install it with Composer. But I’m going … Continued

Setting Up Facebook Pixel Tracking

Assuming you already have a Facebook Ads account setup– Go to https://www.facebook.com/ads/manager/pixel/facebook_pixel My preferred method: In the top sub-navigation menu select: Setup Pixel A modal window will popup asking if Use an Integration of Tag Manager, or Copy and Paste the Code– select Use an Integration of Tag Manager Choose Your Solution– Select Google Tag Manager Install … Continued

Single-Use Discount Codes on WordPress for Amazon

Amazon can be a little tricky to integrate with other services. Luckily we’ve come up with a system for capturing a prospect customer’s email and sending them a single use coupon code. Single use coupon codes are a lot more difficult to send than generic coupon codes. Generic coupon codes have a lot of disadvantages: They … Continued

How We Use Mixpanel

Mixpanel has been a tool long talked about that I have yet to try. I’ve heard good things, but it’s hard to jump into a new analytics tool because there are an overwhelming amount these days. So I’m really just picking the one I’ve heard the most good things about, and am going to do … Continued

Conversion Tracking for Ads

I’ve recently been setting up Ads for a company who has previously spent (most likely blown) quite a bit of money on AdWords and Facebook. The problem is, there was no conversion tracking setup. That is the most important thing. Without conversion tracking, there’s no point to running ads in the first place because you don’t know … Continued